Interview: Yours Truly
Here we are, with the almighty Yours Truly, one of the most commendable and inspiring video blogs around. Read through as we speak with co-founder Caleb about the genesis of Yours Truly, his favorite shoots of all time, and his advice for those who aspire to share this ever-important role in our community.
What inspired you to create Yours Truly? Are you shocked at its current popularity?
We were quite in love with the idea of getting to know artists a bit more – rather just listening to the music. La Blogotheque definitely sparked such a desire and we sort of ran with it. Video provides a lot of insight, you know? Even if the video is only a performance and no interview – you can read body language, see smiles, laughter, intensity, and so on, which all say a lot. Surprised by its popularity? Definitely. It began as a passion project and nothing has really changed. We love the work we do and are so appreciative of those that enjoy our work.
What motivated your desire to become a videographer?
Well, Nate Chan, our DP, started shooting for La Blogotheque and it’s his eye that has guided the way. Nate had the same desire to get a little more insight into the minds of artists he loved. He’s also quite passionate about film in general. So his love of film and music is expressed in each Yours Truly piece. Our art director, Bobby Khoshnoud, also shoots a good chunk of our videos, along with designing our site, brand, label artwork and more. He has a similar passion for music and film. What can I say? Passion, passion, passion. Hah!
What are your go-to music sites?
Chryde and Vincent over at La Blogotheque were definitely inspirational in our lives. Gorilla vs Bear’s curatorial knack is something else we strive to achieve. Love him. We’ve always been fans of Pitchfork. Smaller sites like Don’t Die Wondering and Rose Quartz are go-to sites for sure.
You guys work with Pitchfork TV, right? How did that relationship form?
Yeah, we work with Pitchfork TV from time to time. They’ve requested us to shoot YT pieces for them at Pitchfork fest, SXSW, and some one-off pieces like the Tyler, The Creator piece. They have a huge reach and such a powerful brand so it only makes sense to work with them. They’re good people.
What is your singular favorite video on Yours Truly?
That’s a tough one. Will, Nate, Bobby, and myself have all pondered this. It’s so hard to say. If I, personally, had to choose one, I’d say the “I Wish” cover by How To Dress Well.
What are some of your favorite Yours Truly videos of all time?
Who’s been the easiest artist to work with thus far? Any bad experiences you’d care to discuss?
We’ve actually never had any bad experiences. We’re not intrusive, usually just acting as a fly on the wall, so it’s a comfortable environment for them. Also, they know that we love their music so we want them to look and sound great. They’re very appreciative of that. The easiest artist to work with? All are easy but according to Bobby and Will, Danny Brown was a very good dude and, for someone with the (much deserved) hype swirling around him, he was very humble and flexible. He’s a king.
Do you see yourself doing this forever?
Absolutely. We plan to expand via our record label, Love Letters Ink, and putting on more concerts, parties, maybe even festivals. There’s a lot brewing.
To close, what advice would you give to aspiring videographers?
You know, there’s a lot of people doing what we do and we support them all. You just have to work hard because it really is a lot of hard work. And always stick to what you love.
Curated by Speaker Snacks.