The title track from Pure Bathing Culture‘s upcoming sophomore album, Pray for Rain, doesn’t waste any time in informing the listener that there are going to be some changes around here. It’s a bold new step for a band that, up until now, left the making of grand statements to others, opting instead to soothe with layers of understated beauty. That’s not to say that this new track doesn’t still focus in on a pretty melody, because it totally does. It’s just that the track they’ve built around it is a conscious step in a new direction.
Keeping their finger on the pulse of retro imagination, the band still mines the past for inspiration. It’s just that this time around they’ve turned the radio dial a few notches in search of something new. Weaving dream pop, R&B, and maybe even a little disco together, the tapestry of this new sound is exciting not only because it introduces a new shade of Pure Bathing Culture, but also because we can hear the original colors we fell in love with shining through.
Pray for Rain will be available on October 23rd via Partisan Records.